https://www.joereluz.co/contact daily 0.75 2022-07-28 https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/e6951849-837c-4f7e-9878-a6370856c108/BW_Reluzco_Joe_Portrait+%282%29.png about me - Hello! I’m Joe - a UX researcher, designer, and visual artist. I recently graduated from the University of Cincinnati with a B.S. in Industrial Design with a certificate in Critical Visions. My research has informed the development of products for a wide range of clients, be it medical devices, automobiles, home appliances, or financial services. I’m obsessed with the fuzzy front end of design - understanding users, their behavior, and their contexts to create more holistic services and objects. Beyond my work, you can find me on a trail in the woods (in hiking boots or skis, depending on the time of year), in a gallery gazing at some paintings, or rifling through the racks of a thrift store. Click here to see my resume. https://www.joereluz.co/sketches daily 0.75 2022-07-27 https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/f67e7863-8aef-4756-841b-826efa556de1/skrender+composite.png sketches Atari VR & Mobile Game Controller Concept // Gravity Sketch, Photoshop https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1599610396245-NN34A0MX9648LUBKBMCO/final+render+1b.jpg sketches Vaporwave Shoe // Photoshop https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1599610846020-8UZON2VX2CP8C2CAVCT5/Ceramic+fixture+hero+%282%29.jpg sketches Ceramic Light Fixture // Fusion, Keyshot, Photoshop https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1599610395524-5J2UMR6IUUY11TM0KP09/Bottle+Presentation+Render.jpg sketches doTERRA Essential Oils Bottle // Photoshop https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1599610393958-E7W67588J69NOLCBIX5Z/In+context+edit.jpg sketches Festool Impact Driver // Fusion, Keyshot, Photoshop https://www.joereluz.co/resume daily 0.75 2020-09-20 https://www.joereluz.co/new-page daily 0.75 2021-06-21 https://www.joereluz.co/work daily 1.0 2023-09-08 https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623061472530-PMMD2FFMSXNIR4Z4UKM8/spectrum-01.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joereluz.co/work/crown-space monthly 0.5 2022-07-27 https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1599580074138-G9PD4KHLEU5VYZCRGUDH/IMG_20191206_095037-Recovered.jpg work - Crown Equipment Workspace - The design department at Crown Equipment Corporation has repurposed what used to be a coffee shop as a low-rent research and project space, with occasional use for presentations to upper level management. This “Old Coffee Shop” feels spartan, unfinished, and underutilized despite the company seeking more space for new employees. What spatial needs exist within Crown design? What design measures can be taken in the Old Coffee Shop to address those needs? https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1599609434810-5U0D3VQLQ57KR6RDHMKY/2x3.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1599609404807-I2IH3V5HHVMC83NF55WW/summer20.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031748089-7RYAWOC3H3RDBAYFOCF7/crown+research+cards+web-06.png work - Crown Equipment Workspace - Enable work on confidential projects https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031583029-WHPIR8Z5NH1DSESSZKKM/crown+research+cards+web-01.png work - Crown Equipment Workspace - Create dedicated project space or “war rooms” https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031773896-7O76KITZTW1JLVVAMR48/crown+research+cards+web-04.png work - Crown Equipment Workspace - Allow for modularity as needs change https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031805371-AZYEUMZ77NJC4OAU2AWG/crown+research+cards+web-05.png work - Crown Equipment Workspace - Encourage work beyond the individual’s desk https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031608600-T5Z5SNW5PRWHQWRI03DK/crown+research+cards+web-02.png work - Crown Equipment Workspace - Balance analog and digital resources https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031655094-D3XZFSWUCTYSJDKMUST8/crown+research+cards+web-03.png work - Crown Equipment Workspace - Create an intermediate, more informal work environment https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031877029-3KFR1O2WSJIEHCJL8ZYI/transparent.png work - Crown Equipment Workspace soft textile finishes https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031917330-FBKH9PXK82P9KRLILEYR/transparent2.png work - Crown Equipment Workspace planar space division https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031827468-PXCIKRUW7YKSN3XHL4GP/transparent3.png work - Crown Equipment Workspace modernist simplicity https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623741115298-LGQ9NXBYPM44O6V3BK2Z/final+renders+w+type-01.png work - Crown Equipment Workspace https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601250521024-1ZQJY036PS5QLR0EY4U9/color+a1.jpg work - Crown Equipment Workspace https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623741170091-1RDY5AQ6Z5R21V8D9RQ1/final+renders+w+type-02.png work - Crown Equipment Workspace https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623741218863-63CVLQ8N84Y2DA0U5Z3J/final+renders+w+type-03.png work - Crown Equipment Workspace https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623741689199-5JU7LDTBGL8B0WKKG9HJ/p+iso.png work - Crown Equipment Workspace https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623741801102-DWCB4V933TZE8Z66CTNK/w+top.png work - Crown Equipment Workspace https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623741719936-XZAQKATC3OIUD8IWF3R1/p+top.png work - Crown Equipment Workspace https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623741763887-QGGPCA804G5CZ2569N6L/w+iso.png work - Crown Equipment Workspace https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623741257107-YWZ5FAZOU6HSJA6647U5/final+renders+w+type-04.png work - Crown Equipment Workspace https://www.joereluz.co/work/vhub monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601015285365-KQATIGBQZEEFP5DJE06H/DSC_7415B-2000x1272.jpg work - VHub Fileshare The virtual innovation studio at UC emerged in light of COVID for students to generate solutions for industry partners through a fully-digital design sprint. I worked on a transdisciplinary team with six other students, their majors ranging from engineering, business, and design. We were asked by Fifth-Third Bank to conduct research and define opportunity areas for leveraging 5G technology for commercial banking applications. https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623033535124-HDZWB5EKZC2DMLBOVIZK/vis+icons-03.png work - VHub Fileshare Lower data latency Reduced load times / lag when communicating with networks https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623033607017-7IPUUC5N792IEEMD9F4L/vis+icons-07.png work - VHub Fileshare Short range, expensive Tower range is much shorter than 4G - many costly new towers will need to be built https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623033700958-9626OIEJEM2BRNSLEG76/vis+icons-04.png work - VHub Fileshare More digital tools available for consumer banking than the commercial sector https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623033556812-N08HS9K7XX4FWDFHQEFG/vis+icons-05.png work - VHub Fileshare Higher data speeds Download speeds will increase significantly https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623033674467-X07AY9H93YB7Y6PAS5CC/vis+icons-06.png work - VHub Fileshare Many tasks still done in person due to security - proving to be a large roadblock due to COVID https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623033737949-WPT8ENYZF0GAP1M3FWCN/vis+icons-08.png work - VHub Fileshare Difficult to access big files and client info, especially on mobile https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623033570327-TAVO91YSXJ97GQZ4D0RF/vis+icons-01.png work - VHub Fileshare Greater data volume Much higher capacity for data on cell networks https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623033625576-P5GM637HI9W6P9L5MX8X/vis+icons-02.png work - VHub Fileshare Client relationships are crucial to build and maintain - ideally done over time and in-person https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623903188232-3XEUELLU6GEQ2PD2QLEL/Research+final3.png work - VHub Fileshare https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623903259464-4OH8VRSOU15SE2MKIF8S/Research+final1.png work - VHub Fileshare https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623903230997-7FEHW0BNX956EMIO4XLP/Research+final2.png work - VHub Fileshare https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623905125500-VENL2TF79YRECRNK9CZM/Storyboards+pass+D-01.png work - VHub Fileshare https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1624255884844-0Y1HABC6DKGQZIHY6HTG/Storyboards+pass+D-02.png work - VHub Fileshare https://www.joereluz.co/work/bodega monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1600633887101-313QLCUHMZANSWOKS33I/372747_2_800.jpeg work - Bodega Car Seat Concept Bodega is a streetwear brand with storefronts in Boston and Los Angeles. On the outside it has the appearance of an inconspicuous convenience store, but a secret door within opens up to a collection of the latest in street apparel and footwear. How can Bodega gain exposure by applying their brand and aesthetics to a new product? https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1600634105360-767RE60WH70Y6DX39YP4/mood+precident5.jpg work - Bodega Car Seat Concept Bugatti Chiron Hermes Edition A hyper-luxury sports car elevated even further with premium hand-crafted trim, door handles, and seats https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1600634062380-TGDQ5R63CIMZGRX48CEH/mood+precident6.jpg work - Bodega Car Seat Concept Asphaltgold x Smart x Nike Special edition car by Smart marketed with accompanying footwear from to appeal to young, fashion-sensitive urbanites https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1600634080295-W6LMTZJNKFW6LFUJ345O/mood+precident4.jpg work - Bodega Car Seat Concept BAPE x Jaguar One-off vehicle adorned with signature BAPE camo, print driven around to promote BAPE’s 2017 f/w collection https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623032064439-K9XVC754XVAA4JW5OZWD/transparent9.png work - Bodega Car Seat Concept Inflatable https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623032037317-081YQT4QH5K8PTXDXFP2/transparent8.png work - Bodega Car Seat Concept Layered https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623032109229-KQIOLTHNUIAJCDMP0003/transparent10.png work - Bodega Car Seat Concept Tension https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623915429648-DRTWA4XYCOZGNDNV0029/nu+moodboard.png work - Bodega Car Seat Concept - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623911175536-VCIXHG1BHOMANA2B1SON/sketch+spread+revised.png work - Bodega Car Seat Concept - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1624077428953-WJJOMA2M7UHNDFN960PF/gs+spread+2.png work - Bodega Car Seat Concept - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joereluz.co/work/noonmark monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1600045059531-8Z8FQ1WFYQ7TBT2LCCJ7/20161002_183003.jpg work - Noonmark Chair Bald Mountain Rustics makes high-end, custom built rustic furniture for clients across the country. They’re best known for their chairs which mostly use non-dimensional wood, incorporating live edge, roots, burls, and other types of lumber not typically used to create furniture. How can a new chair expand Bald Mountain Rustics’ existing product line while staying true to its production methods and brand identity? https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1624082449220-BHQHWVRYSPZ4IB8579YK/spread+b.png work - Noonmark Chair https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031316334-5H7QCBIIG8APOYXTAKCN/transparent4.png work - Noonmark Chair Free-form Wood https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031400595-HQ2BEXFIEVBAUNJGLENG/transparent6.png work - Noonmark Chair Anthropomorphic stance https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031365060-3D9JH7UCXJQKFEW7BENI/transparent5.png work - Noonmark Chair Smooth carved elements https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1624082476071-H0N2Y29FPMSE84XD9CJR/exploded+view+2.png work - Noonmark Chair https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1623031437417-04UJBW634MWYS0ITVF39/transparent7.png work - Noonmark Chair https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601230225437-H5TBFPW1M14KCRGBEJ5Z/process2.jpg work - Noonmark Chair Legs cut to size, tenoned, and sanded https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601230206203-EDPIHY8AQZ4RTDFHZE7D/process.jpg work - Noonmark Chair Maple boards glued up for seat, back, and sublayer https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601230330321-C3Z5N86MOV985OYDUVAO/process5.jpg work - Noonmark Chair Carved surfaces sanded smooth https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601230248072-MAH0A9EDBG2B2YROAQR1/process3.jpg work - Noonmark Chair Maple components roughed out https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601230269592-003WMIHQSEZACAMNVPUZ/process4.jpg work - Noonmark Chair Seat carved with angle grinder https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601230428206-SPKFGWS43MHVUKOLXM6V/process8.jpg work - Noonmark Chair Final sanding, then finished with natural stain, spar urethane, and lacquer https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601230384518-JV2JQCP40FE2TUQOY9CP/process6.jpg work - Noonmark Chair Arms / crossbars cut and chiseled to fit seat and back https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1601230405098-8TBFAKU3JURITAZ6LZ9U/process7.jpg work - Noonmark Chair Components assembled with screws and wood glue, and dowels https://www.joereluz.co/work/driver monthly 0.5 2023-09-08 https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1e47a414-5683-4c0f-a6e9-4446b4b8e810/blue+jeremy.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/289dbd54-6ab3-4aa2-ab0e-de23c5974edd/bend-01.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/1f7a5856-94ac-485c-bd8f-a336dc2b110b/grip+1-01.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/571bdd50-14a2-483b-b9dc-1be762c12c46/heat-01.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/ab7e65c8-1725-4426-bd4f-08933f32fe60/grip+3-01.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/9faad06b-f80d-4139-a99e-7927e24f94c7/weight-01.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/a0794493-2bd5-4bfe-9437-c5ae547567d7/grip+2-01.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/ab3183d1-8a64-46b8-b75e-45f6178b59f5/bracket.png https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/46c3e071-16e9-4f24-8bda-0c66911f54f5/bs_t18_564390_p_01a+%282020_08_14+01_39_50+UTC%29.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/4d6c3b97-7c0b-4eb8-9dcd-490d00f542f8/festool-574368-1+%282020_08_14+01_39_50+UTC%29.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/cc5c2f69-ca9c-4ff9-a8a7-427639f310c4/festool-571810-1_1+%282020_08_14+01_39_50+UTC%29.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/14e45fb9-380a-4868-8e46-b582e6a9fd1f/powertool+design+goals-03.png https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/75cea679-decc-4bde-842d-98a2c814e49c/powertool+design+goals-01.png https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/bc874fea-d7f1-4978-b291-fe29e8b18360/fr_of2200_574392_a_01a_imperial+%282020_08_14+01_39_50+UTC%29.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/b3699c97-4ef7-4111-9246-7efd09403cf0/powertool+design+goals-02.png https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/8a0454d0-7a3c-456b-99b0-7ff0bedbec5b/power+tool+Sketch+Spread+2023+refresh+flat.png https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/f03017f9-a824-45bf-9690-5baa83a3c29a/final+model+1.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/3966a1be-2465-446c-bcff-350f656fa19d/Models+edited-01-01.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/101b3976-7bba-4a82-846e-ef3f39ab0f08/family+photos-8.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/7d80965a-bcbb-4732-bf04-771d8e882cb3/Hero+2-01.jpg https://images.squarespace-cdn.com/content/v1/5f57a4c8d0b03d046833a2b2/9349b6ae-9863-4d59-bef6-c1fb09639ef6/exploded+annotated-01.jpg